The text in which I am analysing, is based on sporting stars as role models, and the connection they have with participation within amateur sport. According to the authors Felix Mutter and Tim Pawlowski, their intention for writing this paper was to “complement the determinants of the demand for participation in sport by examining the influence of professional sports success” (2014, p. 326). This paper is both very enriching as well as useful to my survey and research report in which myself and my group are exploring audiences expectations of football stars as role model material.
This chapter of ‘Role models in Sports’ in which I am analysing was taken from the creditable journal ‘Sports Management Review’. I could identify that this text was creditable through the use of the Summon search engine, limiting my finds to scholarly publications. This in combination with the authors achievements and high involvement within sports education and management helped me understand that their work was reputable.
One of the most high profile sporting scandal’s – Lance Armstrong no longer a role model
Sourced – http://www.purple-consultancy.com/blog/sponsorship-scandal-face-brand-screws/
This text is very coherent and east to read, following a basic chronological order. The text begins with an abstract and introduction to inform the audience of the intention of the authors, also of what is to come. Following this the authors report their theoretical framework in which will prove the connection of role models to participation within amateur sport. This framework is tested on a German amateur soccer team. The text moves on to succinctly present the data that they recorded. This data is presented verbally and visually with graphs and tables that aid readers so that they may clearly understand the results. The only criticism I offer is that there could be more visual communication as they relieve readers from dense content. The journal finishes with a conclusion of their findings and wether their intention was satisfied.
With this text being scholarly and very formal, I would gather that the target audience would be for those with high levels of education, such as university students, teachers, sport researchers and enthusiasts as well as journalists. These segments of the audience have been identified as they might be involved with the research or learning of the “potential spill-over effects of professional sports success on the demand for amateur sport participation” (Mutter & Pawlowski 2014, p. 328).
The information contained within the text is a combination of subjective and objective data. Although the bulk of the journal is subjective findings conducted by the two authors, there is still many objective elements by other theorists such as “Role models have been said to influence learning, socialisation and the behaviour of consumers – by Martin and Bush, 2000” (Mutter & Pawlowski 2014).
This text is very informative using many creditable theories and ideas of other authors, further improving and ensuring that a connection was found between role models and participation in amateur sport. The theoretical framework that was tested on the German soccer team provided solid evidence to support their ideas and theories.
This text has been an important read and addition to my learning and understanding of the connection between sporting stars as role models, and the participation in amateur sport. This text concluded with “Spill-over effects of professional sports success on amateur sport participation do exist and active young people of both genders seem to be the main target group”(Mutter & Pawlowski 2014, p. 328). The information and results from this text will be useful in my groups research report.
Mutter, F & Pawlowski, T 2014, ‘Role Models in Sports – Can success in professional sports increase the demand for amateur sport in participation?’, Sports Management Review, Volume 17, Issue 3, pp. 324 – 336,
< http://goo.gl/oT6Zet >