In society, everyone has their own identity and finger print in which distinguishes themselves from others around them. It is commonly regarded that being different from others and having your own identity is a good thing. However, with the increase of online presence and participation, it…
The other week our BCM112 lecture consisted of our guest lecturer, Dr Sukhmani Khorana, discussing the role of social media and digital technologies in global youth political mobilisation. During this discussion, various case studies were tied in, one of which being Kony 2012. This link to Kony 2012 was well known to me due to my final year at high school I had to use Kony 2012 as a source for an English essay.
During 2012, a San Diego – based human rights group called ‘Invisible Children’ launched a campaign called Kony 2012. This campaign consisted of a 30minute video highlighting the tragedies of child soldiering in Uganda. The campaign began as an experiment, questioning ‘if social media could make an obscure war criminal famous, and if he was famous, would the world work together to stop him?’ The campaigns efforts yielded the fastest growing viral video of all time, with 3.7 million people pledging their support for efforts to arrest Joseph Kony. This campaign by invisible children utilised the concept of online activism known as ‘clicktivism’. The Oxford English Dictionary defines clicktivism as ‘the use of social media and other online methods to promote a cause’. Supporters of this Kony 2012 campaign were often criticised as being ‘slacktivists’, not contributing to the actual cause except in generating awareness.
Invisible Children cleverly broadcasted this campaign over YouTube and popular social media platforms, leading to rapid circulation and awareness of Kony 2012. The organisation was identified to be utilising ‘participatory politics’, allowing society to voice their opinion on child soldiering as well as Joseph Kony. This campaign as a whole was very successful in promoting online activism as well as generating awareness about issues in Uganda. However the campaign was identified as being a bust due to it not really achieving anything in terms of action in Uganda.
Jenkins, H 2012, ‘The New Political Commons’. Options Politiques.
Henry Jenkin’s concept of ‘Participatory Culture’ has become a major part of society today. Particularly within the younger generation, people are participating in the creation and circulation of media content within social networks that extend from their circle of face-to-face friends to a larger virtual…
“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” (Jenkins, H 2007) Henry Jenkins definition of Transmedia storytelling helps us to understand the way various…
In the interconnected world in which we live in today, the concept of ‘produsage‘ is becoming more and more common world-wide. Axel Bruns, 2007, defines produsage as “the collaborative and continuous building and extending of existing content in pursuit of further improvement”. From this definition, we can come to the understanding that anyone can be involved in produsage, through contributing their concepts and knowledge to existing ideas in order to further develop them.
Produsage is closely linked with the larger concept known as ‘citizen journalism’. Citizen journalism is identified as the collection, writing and editing of news and information by a broad group of people, regardless of background, education and experience. With the increase use of media technologies and social media platforms, the presence of citizen journalism is becoming more apparent. Although there are many positives of this increase of citizen journalism, there are also some negatives. One of which being the creditability of citizen journalist work, seen by Chris Hogg as “untrustworthy, shoddy and inarticulate” (Hogg, C 2009).
Produsage and citizen journalism does not greatly affect the dating app ‘Tinder’, due to it being a closed source technology, limiting the ability for users to contribute their ideas and knowledge to the app itself. This being said, Tinder does encompass two of the four characteristics of Axel Bruns concept of Produsage. These being ‘organisational shift‘ and ‘unfinished’ (Bruns, A 2007). Organisational shift is the ‘shift from dedicated individuals and teams as producers to a broader-based, distributed generation of content by a wider community of participants (Bruns, A 2007). Tinder is seen to have this organisational shift, as the app has moved from a professional team running the app, to the wide community of users being able to contribute. Users are able to create individualised profiles, make suggestions as well as complaints, all of which help the app function. The ability of Tinder users being able to contribute to the app on different levels, suggests that it is ‘unfinished’, with users providing the finishing content.
In summing up, Tinder isn’t a large embracer of produsage and citizen journalism, however does incorporate aspects of each for its users.
Bruns, A 2007, Produsage: Towards a Broader Framework for User-Led Content Creation, In Proceedings Creativity & Cognition 6, Washington, DC, viewed 15th April 2014,
Hogg, C 2009, Is there creditability in citizen journalism, Digital Journal, 13th May, viewed 15th April 2014,
Jenkins, H 2008, From Production to Produsage: Interview with Axel Bruns (Part One), Confessions of an Aca-Fan, weblog, viewed 16th April 2014,
Convergence has shaped the ways in which social media operates in our modern society today. No longer are social media industries offering and producing all the content in which consumers use to commune with others. But are now inviting the consumers to interact and contribute…
Convergence has shaped the ways in which people communicate in day to day life. This ever-growing rate of convergence has provided various opportunities in which we can commune. Moving on from the basic forms of communication such as the post, to quick and easy technological…
In this technological driven world in which we live in today; information, software, and ideas are becoming more and more accessible to society through convergence. With this increase of content flow across various media platforms, comes the issue of protecting individual and companies intellectual property that can be accessed on a daily basis. Ways in which companies and various media platforms protect their software, as well as protect those who use their property, is through the stating of a ‘Terms of Service’ (TOS). A ‘TOS’ is essentially rules and guidelines in which the consumer must accept in order to use the service. Tinder, a well known dating app, is known for its consumers having to accept to a Terms of Service Agreement before being aloud to access the dating service. The TOS begins by stating, “By using Tinder in any way, you accept these Terms of Service (Agreement)”. (Tinder, 2013). Our initial response to seeing these Terms of Service Agreements is to automatically click accept without even processing through any of the information. The problem and question raised through this is, ‘Do we actually know the terms in which we are accepting when we sign up for Tinder?’
Within Tinder’s ‘Terms of Service’, is a well-structured and detailed list of points including consumer’s registration to the app, privacy for the user, copyright laws, code of conduct and many other factors in which inform the user of Tinder on what they are signing up for. Upon researching Tinder’s ‘TOS’, I came across an article which highlighted a flaw in Tinder’s privacy and security protection of their users.
Tinder (March 26, 2013) Terms of Service, Available at: http://www.gotinder.com/terms/ (Accessed: 1st April 2014).
Nick Summers (19th February 2014) New Tinder Security Flaw Exposed Users’ Exact Locations for Months, Available at: http://www.businessweek.com/articles/2014-02-19/new-tinder-security-flaw-exposed-users-exact-locations-for-months (Accessed: 2nd April 2014).
Tinder…one of the fastest growing social crazes to hit the online market. Tinder is an app that was released in 2012 by two entrepreneurs, Sean Rad and Justin Mateen, and has grown to become one of the leading, online dating sources used. Exploding onto the…
Hello fellow bloggers.
My name is Tommy Carroll…and I am a blogging newbie. I have been staring at my computer screen for a total of 43mins now, just pondering how I introduce myself to this online community. The thought crossed my mind to introduce myself as one of the following; Lion Tamer, World Spelling Bee Champion, a Philosopher, Turtle breeder or Guinness World Record Holder for staring competitions, but didn’t think that I would be convincing enough to pull it off. So here is the real me.
I am from a small town called Bowral. For those who are not familiar with Bowral, it is the town that Australia’s cricketing legend, Sir Donald Bradman, was born and raised. I attended a high school in Bowral called Oxley College, in which I graduated from in 2012. Deciding that I was not ready physically and mentally for uni, I chose to go on a gap year for the duration of 2013. On this gap year I worked and lived in a school just outside of London, as well as successful traveled most of Europe. This brings me to the present day, where I am studying a Bachelor of Communications and Media at UOW, along with living at Campus East trenches.
A couple of delightful facts about me,
1. I am absolutely fascinated with basketball, I think this fascination was brought along by my extreme height of 6 foot 7.
2. I am freaked out by low ceilings and door frames, I think this also bought on by this extreme height of mine.
3. I am always up for a chat, so feel free to approach and talk about what ever takes your fancy.
This is a little insight on myself. If this sample was not enough for you please do message or comment, and I will give you a more detailed recount of my life.